After finishing 4th at the 2002 Olympics, mogul skier Jennifer Heil knew she had to do things differently if she was to show up at the 2006 Olympics with no regrets. This is when ski coach Dominick Gauthier and businessman JD Miller got together with Jennifer, to create an optimal training environment tailored to the athlete’s needs. It was a plan built without compromise and one in which the athlete was fully invested. Significant monies were raised through generous donors in Edmonton where Heil was raised and Montreal where she relocated to pursue her studies and build herself into an all-around high-performance athlete.
After winning Gold at the 2006 Olympics, Jennifer tearfully expressed her wish that more athletes be able to feel the same way she did on the start line – fully prepared. This expression of gratitude was the genesis of B2ten. The idea was to contribute to national pride when Canada would be hosting the world at the 2010 Olympics in Vancouver. This would be done offering a half dozen athletes the same type of training as Ms. Heil received, testing the scalability of the model with different genders, ages and sports. JD undertook a fundraising effort and B2ten was born.
The B in B2ten stands for business and 2ten is a play on words. Our business is not a B2B (business to business) or a B2C (business to consumers) but rather originated as an approach contributing to Canada’s success in 2010, demonstrating that sport would benefit from applying key principles used in business. This business-like approach is what B2ten applies daily in its decision making.
The demand for B2ten services was significantly underestimated whereby dozens applied and 20 were provided various training and preparation services. 17 of these athletes were selected to the Olympic team. After a successful experience in Vancouver, where 14 won Olympic medals, our donors asked us to carry on and, after due reflection, a decision was made to continue and support both winter and summer athletes.
With some $30M raised from the private sector, B2ten continues to contribute to the Canadian sport system.