B2ten – Dare To Be Great

We believe that sport has a positive impact on Canadians

Through the generosity of the private sector we support select amateur athletes so that they may attain their full athletic and personal potential


We believe world-class athletes can:



Achieving Olympic success sends a powerful message to aspiring young people; to dream big, to fully engage and to work hard to achieve one’s dream. This is a model for sport and for life.


As ambassadors, athletes demonstrate that participation in sport contributes to good health, well-being, self-confidence and the ability to attain objectives.


International sporting events draw together people of different backgrounds strengthening our sense of community.

In doing these things, we contribute to building a healthy and dynamic society